UM is a place where current trends in Independent Band Promotion and Film/TV music placement/Licensing are discussed. We encourage Music business education and references to great indie music that needs to be heard.

Wednesday, September 14, 2005

Indie Music Marketing

So often as creative people we find ourselves wrapped up into the creative process and forget about the marketing of our creativity! This is a common thread in the independent music community. Lets face it...we would all want to make a living with music. We are 100% into writing music and recording it but are a little "lazy" if you will at marketing ourselves and our music. Below I've listed 3 quick marketing strategies that ALL growing bands/artists should take full advantage of outside of regular gigging...

• Web presence. Have you posted your image, songs, bio, gig dates on purevolume.com, myspace.com, starpolish.com etc. ? Do you have your own website. Are you googleable?!!

• Do you have a few of your songs pressed on a disc and placed in a paper slip sleeve with a plastic window to give away for free? Press about 1000 and get going!!!

• Seek out independent magazines that reflect your interests. Not necessarily even a music magazine. Most indie mags that have content about current culture have a music section. Contact them and find a way to gain some publicity.