UM is a place where current trends in Independent Band Promotion and Film/TV music placement/Licensing are discussed. We encourage Music business education and references to great indie music that needs to be heard.

Wednesday, June 15, 2005

Band Promotion 101

I have gotten the sense lately that there are many discouraged indie bands/artists out there that aren't getting the exposure they need or haven't gotten the response they expected. I want to encourage you to persevere! If you have vision and aren't just doing music to do it...Then press on! I encourage you to develop your songwriting and live performance. You may never be a " celebrity," but do you really want that anyway? Success isn't measured by dollars and cents or number of records sold etc.
Consider this... Would you truly be at peace with just recording 10 songs that you were really proud of? I hope so...but now this is where passion needs to kick in! Passion to find a following of people who are as into your music as you are. How do you find them? Who are they? I guess your mom can count as one, but you need a lot more than that. So go and book a few shows, start a mailing list, burn some discs and GIVE your music away (at least for a little while), start a blog
  • Blogspot
  • , post your info on
  • Pure Volume
  • ,
  • Starpolish
  • and
  • My Space
  • . All of these tools are just the beginning of Marketing your music!

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