Artist Development??

I was talking with a good friend the other day about artist development. Specifically, the lack thereof. It saddens me to see so many independent bands/artists spending their money creating a product that is less than satifactory only to see their project die in the uphill battle to promote it.

Believe me, I do think that young bands/artists need to work through thier creative process, however I don't believe that just because they wrote a song that they need to spend the money to record and promote it. An indie band will have a better chance to be sucessful if they are patient enough to weed through their good stuff to get to their GREAT stuff. There is a big difference between good and great. In my opinion this is what separates a successful indie band/artist and a mediocre one. When the GREAT material presents itself... spend the money to record a short EP that is broadcast quality and find a company like Underground Mix to push it to Film/TV and cross promote it while still retaining ALL of your ownership and gleaning 100% of your backend royalties.

Now...go write a hit song, record it, and send it to me!