A New Approach

It’s time for a new vision in the music industry!! Specifically a vision designed for independent artists fighting that familiar uphill battle to gain exposure and fans. It usually ends up as the 80/20 rule…spend 80% of your money only to gain 20% of it back, never getting the exposure or fans that you expected. Well, through much planning the vision of exposure, music business education and potential income is becoming reality!!

Don't get me wrong, if a bit of money isn’t invested to gain exposure then indie artists/ bands will continue to struggle along wondering why they don’t have fans. Wondering why they don’t draw enough people to their shows. If you have great music and nobody hears it…then you are just another band who “thinks” they are great. You very well may be… but if the masses do not know who you are, then you are sunk.

How many people are considered masses? I personally believe that if you aren’t reaching at least 10,000 within a 4-6 month period that you aren’t hitting the music industry/consumer hard enough. Record labels want to see exposure and mailing lists before they will seriously consider a band. Once again…if you have great music and nobody knows who you are, how do you expect an A&R executive to find you. It just won’t happen.

I personally believe that the blending of co-oped indie promotion and Film/TV placement a bands can essentially gain great exposure and potentially make all of thier money back and more. How do you get your songs placed you may ask without getting ripped off? The answer to that question will come in the following entries into this blog. I am excited to share my knowledge of the music industry in this format and hear your input as well.